actually its almost the opposite (or used to be) with american trucks. Their cachet value is definately held in higher regard to dudes that feel manly inferior for driving a "jap truck" The job sites used to be a gm/ford/dodge dealer lot. But now the asian companies are building here so that american truck "gotta have" is dipping a bit.
a toyota next to the dodge next to the harley in each garage...haha
