sorry, but oil companies are not non-prof's.

in 2Q/08 Google netted $1.25 B (yes, that's billion) on $5.37 B revenue. my calculator says that's a 23.3% margin compared to evil Exxon's 8.4%. anybody pi$$ed that you're paying for that? trust me, you are paying for that whether you know it or not - and that's whether or not you've ever used google.

how about the $80 / gallon people are paying for their latte's at Starbucks? that one's a little more discretionary, but Starbucks got away with double digit earnings for more than a decade without anyone saying a word.

government regulation will only undermine the free market economy. you reduce Exxon's margin enough and guess what...Exxon and every other oil company decides it's no longer very profitable to stay in business.

Sorry, but I'd rather pay $5 (/$10?) per gallon than be walking or taking the bus to work.