Don't we all customize them anyway?
Seriously, I don't know what all the fuzz is about. Seems to me that Triumph wants to reach a wider demographic and seems to want to keep up with the times. You know, when I bought my America I had no idea who Triumph was or their track record, I bought it cause it was different and liked the looks...
If this bike helps bring more new people and those that hesitated into the world of Triumph then we are all better off, right?