The dealer is LUCKY to make 500 bucks clear for himself after all the expences assoc. with selling a Bonnie sized bike. It is NOT easy-more so when half your customers buy over the web and only go to the dealer when they "need" to-and then expect the dealer to be "happy" they spend a few bucks with them. No, I'm not one but my good buddie is and it's no walk on the beach-I'll tell you that.