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Do you really think thats it? Or maybe its because they are interested in the opinions of riders that are just as "branded" as themselves? If one were to look at the BMW or Goldwing owners, I believe they are even more branded than the Harley owners. But it seems on this blog that the opinions of the Harley owner is all important. Just wondering if the Harley marketing has gotten to all of us?



Marketing plays a part, but only in that they are similar bikes marketed to similar demographics. Plus, Harley owners are in the vast majority of the cruiser segment. HD owns the cruiser market, and the rest of the brands are a bunch of Davids taking on Goliath. As the underdog, there's a natural tendency to demonize whomever is on top.

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