I simply bought mine because it was the best ****** looking bike I saw when I was looking. I had no plans to go with Triumph, and really didn't even know they were back in the market until I spotted one at a Honda-Yamaha-Triumph dealer while looking for a Honda Magna (had already ruled out a Sporty), and it was love at first site. The fact that no one else hardly had one (or still does), and that it was also from a classic name like Triumph was just icing on the cake in my eyes!