I seem to remember that back in the fuel shortage crisis of the 70's here in the US, ethanol was added to gas, not to reduce the price of gas, but to reduce consuption of gas by the masses. If I buy a gallon of gas that is 10% ethanol, that means I've reduced my consuption by 10%.
But it still gets me that our governments are not pushing harder for alternative fuels, and instead, just trying to get people to reduce consumption of existing ones. What about methane?!? It's one the worlds most abundant, renewable energy sources available (and is the chief component of natural gas used in homes and electric generating facilities). I've seen various gasoline engines converted to run on methane, so I know it's possible. Pity that it's most likely the big oil companies preventing such alternatives from being a reality any time soon.