Hiya Soren
I think you're right - it would be a novelty machine.
I don't doubt it would be quite a good machine but I think it will be aimed at the rider who wants a cheap(ish) 2nd, 3rd ... bike to scratch around on that's also a bit different.
I think it looks great and if it comes to light and looks like the ones in the pictures, I'd certainly like one to potter around on in the winter.
It's in the same vain as the Enfield range - they have an 'off-road' bullet.
Someone will like it enough to want to buy one.
I suppose we should welcome any new machine whether or not we can afford one, want one or even if we don't like it because of the good it does the company.