They are all out to make money, that's why they're in business.
If it means screwing us over, they will.
I asked Triumph's financial director, to his face, why we pay (say) £6000 when the US pays (say) $6000 (work that out at nearly $2 to £1) ... his reply was "because we can"
The market says they can screw us so they do ... it's the same when it gets to the dealerships.
They are screwed down on their % cut so they try and get it back whever they can.