When I was a kid in Boston, Moxie hired Ted Williams to promote it. Didn't help...still tasted awful.
Fast forward to 1977 with my California born wife on her first trip to Maine. Stopped in a General Store and I saw a can of Moxie in the cooler. Great idea, I'll extol the wonders of it to my (Moxie) innocent bride and convince her to try it.
Lots of Mainers in the store start keying in to the situation. She tries it, makes a disgusted face and accuses me of taking advantage of her trust.
Mainers now totally cracked up laughing. Ayuh.
SteveB
