Moxie, now that's an acquired taste!! Never could stand it as a kid, my dad used to drink it. 40+ years later a friend is drinking a Moxie at work, to my surprise, I didn't know it still existed. He let me try a taste for old time sake....wow! flashback to my yout.Yuck! it still tastes like s... My apologies to all the Moxie lovers out there.