Depends, the college and pro fans differ somewhat. College fans tend to be college educated and pro fans less so. College fans are slightly more Republican and pro fans slightly more Democrat. College fans are usually a little wealthier and stick to their teams no matter where they move. Pro fans are likelier to change teams if they move.
Both the big time college and pro games are highly commercialized and are huge community events. There are a lot more college teams spread over much more of the country including cities that could never support a pro team.
Both have passionate fans but there are more rivalries in the college game.
As for which is more important, that depends on who you ask.
We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.
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