I got mine yesterday and glanced through it as well. It does appear mainly to focus on the new Street Triple and the new Tiger - which does have a logic to it in that those are the newest models which current Triumph owners may not have been exposed to. I don't recall seeing a Sprint in the mag either...
I'm sure if/when the new 1500 cruiser comes out, there will be an entire issue of the magazine that's dedicated to that and other cruisers. Then the sport bikers will be whining that the mag is all about cruisers and not them...
It's a free magazine that contains info on a brand I'm proud of, regardless of the product. It'll take a few more issues before I start making judgments about it.