Good Point, Mike. This looks more oriented towards the Electra Glide(retro) end of the touring spectrum, and not the Goldwing or BMW LT end. It might woo a few of the Ironbutts over to Triumph, but if this pic really is the only Rocket tourer that Triumph is premiering this fall, then I think they're still missing a sizeable market of those riders who would want a more "modern look" tourer.
I do like the single low mufflers on each side that allows for deeper saddlebags, though.