I think it comes down to soul for me. I pride myself on being different than everyone else. My bike is different than most I see out and about. Someone will walk by and see the badge, and then come right back and talk triumphs. That won't happen with a kawi. There is no mistaking a triumph for another brand. It seems to me if you want a Japadavidson just buy a harely it seems that most switch soon after anyway.