Like you, I deinitley enjoy a nice wine, merlo being my favorite.
The whole thing just does not seem right, maybe if they advertised it as "a dark zin with a hint of 30w and leather".
I get the image in my mind a group of snobby rubs pulling over a after a long 10 mile ride into the country, and the butler tagging along to pour wine for these wild bikers.
Soren