My guess, Kevin, is that "The Beemer Set" on the whole are not exactly "The Cruiser Set", and ultimately after the novelty of a BMW cruiser wore off and the few customers who found them "different enough"(read: NOT a Harley) and who would appreciate BMW reputation for making a very reliable machine, eventually found all the customers it would get.
In essence: A "niche motorcycle" that no longer found enough people to scratch their itch.(sorry...couldn't resist)
BTW...You have no idea how many times I've heard riders of BMWs denigrate that machine. Most of them called it an abomination before the God of Valhalla(read: anything Teutonic in nature)
