The sheep are the ones that buy a (insert brand here) because they think they are cool and they will become cool if they buy one.
Then there are the cats, independent thinking/action people that make their own choices, and buy the brands that they want for one of two reasons or a combination of both:
Because they genuinely believe in them and/or have a genuine passion for that brand.
Because they want something different from the sheeple.
Soren
Everyone wants to be a cat, because a cat is the only cat that knows where it's at.
