It will be interesting to see if the quality is the same. I'm not sure I would have bought my America if it was made in Thailand. All I know is I love my bike and wouldn't trade her for anything. However, I liked the fact it was made in Britain like the original Triumph's. Let me ask this question would Harley owners buy Softails if Harley opened a plant in Thailand and started making Softtails from that plant?

No Way!! Harley Wouldn't even contemplate doing it.

Triumph doesn't understand America, Speedy and Rocket owners. They don't get the cultural aspect of owning a Triumph cruiser. In my opinion they have made a classic marketing mistake. They are selling to the wrong demographic group. For the most part the guys and gals that buy our bikes tend to be in their 40s. Folks in the 40s and 50s tend to be sentimental and nostalgic and want classic looking bikes made in the west. The kids want high performance low price machines and they're not sentimental like the older crowd. They don't give a rats a$$ where it's made.

Good Luck Triumph. You better get a new marketing firm and re-think the cruiser market if you want to play ball with the big boys.


Live Free or Die Velvet