I dunno what the price tag is. But by looking at it, I would say that it's very expensive. Doesn't look like any corners were cut. If you could redesign the Thruxton without concern for the price, I think many poeple would come up with something similar to this. As for the rocket3, it's 700 lbs. Thats fine for some people, but I like my motorcycles light. The Norton is more of a corner carver, not a muscle cruiser like the rocket3. Apples and oranges.
To me it looks pretty original. Doesn't look like anything I've seen before. But of course I haven't seen everything.