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In my marketing class one of the things discussed was Mr. Dreers price setup and marketing. He was well on his way to selling a good motorcycle but he set the price far above what the demand was for the bike. If He would have limited the amount of high end parts and kept the the strong engine design, he could have sold more bikes through dealers or through angreement with Mr. Bloor(that's what I would have pushed for.....a contract to share the profits for use of my engine design). When you stop and think about it we might have gotten a 80 HP engine that came stock with the bike....Angelis