Seems to me the country was ignoring him, and he (in an attempt once again to profit from being a murderer) pretty much interjected himself into our lives thanks to his publisher and Fox, and lots of us are up in arms about it and making it very clear to Fox and his publisher that although he may try to get back into the limelight, EVERYONE knows he is a murderer and isn't going to give him the time of the day. To not talk about something because it's going to feed his ego or something just doesn't work. When do you draw the line or how do you define that difference between giving him attention and saying to everyone "Hey the murderer is back, so avoid this network" or whatever. I don't see any viciousness in this cycle, pretty much everyone has turned on Fox Entertainment, even Fox News, for giving airtime to this creep and his crap, seems pretty much like a morbid cumbaya moment to me, everybody in unison.(a rarity in this country any more!) There might be 1000 people out there who still think OJ was framed or whatever other stupid theories there are, but 99.5% of us know the truth, and still see this as one of the biggest travesties of modern justice. Rather than sticking our heads in the sand, how 'bout a boycott to let him feel the love, that's the kind of attention he needs.