I like these:
web page Foam Earplugs - AdvanceAutoParts[/url]
The second ones down. 33 NRR
For $0.96, 5 pair, and come with a small tube to keep a pair clean. Handy to have in a coat or jacket pocket (or tank bag).
I can hear the sound of the engine (intake/exhaust), enough sound from other traffic, etc., but it cuts out the wind noise. If I'm riding for more than 20 minutes at highway speeds, I'm wearing them.