 Dealer crushed by Triumph
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Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Learned Hand
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One of the first dealers in the area, and they approached him to carry the brand.
Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Joined: Sep 2010
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Second Wind
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Second Wind
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Sad. Triumph thinks is they can model their business after Harley. Triumph riders are a different kind all together.
I have no faith in human perfectability. I think that human exertion will have no appreciable effect upon humanity. Man is now only more active - not more happy - nor more wise, than he was 6000 years ago.
Edgar Allan Poe
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Re: Dealer crushed by Triumph
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Joined: Aug 2007
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Should be Riding
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Should be Riding
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Quote:
Sad. Triumph thinks is they can model their business after Harley. Triumph riders are a different kind all together.
they are going after the hipsters that want cafe racers
Always remember to be yourself. Unless you suck. Then pretend to be someone else.
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Re: Dealer crushed by Triumph
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Adjunct
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Adjunct
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Damn, was getting ready to go to Fox for my 30000 checkup !
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Re: Dealer crushed by Triumph
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Learned Hand
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OP
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Other than repair parts I can get no where else, Triumph will not get any of my money or support.  
Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Learned Hand
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OP
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97, Jimmy is still there and can do your repair and maintenance work, no warranty service, but they can still get parts from GSO and Jimmy still has the Triumph tools and is able to repair, replace and maintain. Jimmy is a good Triumph mechanic. 
Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Worn Saddle
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Worn Saddle
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Why does this sound kind of familiar? Upper management ruining the brand?
Fidelis et Fortis
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Re: Dealer crushed by Triumph
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Learned Hand
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OP
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Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Monkey Butt
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Monkey Butt
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I assume what you said was Triumph wants him to be a Triumph only shop? Did they sell more than 100 Triumphs a year?
I try to aggravate one person a day. Today may be your day.
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Re: Dealer crushed by Triumph
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Loquacious
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Loquacious
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My local dealer recently stopped dealing with Triumph also because of similar issues. The demands they were putting on him were just to much and he said to hell with them. So sad , it does seem they are shooting themselves in the foot and could easily end up loosing it all again. It seems to me someone should have a talk with Mr Bloor if he knows nothing about this problem . We need more dealers not less, it's the only way to keep the Co. alive , expand the network Mr Bloor!!!!! 
ENJOY!!!!! NEWT!!!!!
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Re: Dealer crushed by Triumph
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Monkey Butt
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Monkey Butt
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The problem is that they are acting like typical franchisors. They love to spend money and make decisions. Unfortunately the money they spend belongs to the franchisees (Dealers) and the decisions they make are paid for by the dealers as well. Selling motorcycles is almost an afterthought. "Marketing" an "image" and maintaining control is the priority. Stupid but very common among franchisors, after all, like the government, it's not THEIR money they're wasting.
Like most of us I don't care if the dealer has a spotless shop with all the latest displays and merchandise. I want a knowledgeable sales staff and a competent service department. To the "Marketers" image is everything, even if it costs a fortune and does nothing to sell bikes.
We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.
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Re: Dealer crushed by Triumph
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Joined: Sep 2014
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Member
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Member
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Triumph deffinatly is trying to get the whole its all triumph or nothing thing going. They wanted my dealer change his shelfs to ones exactly the same just with triumph stamped on them. and doubble his invintory. Note dealers pay property tax on bikes in invinory here in va. So he told them get bent. Talked to a dealer on the other side of the state up by winchester who had the same issue and told them to kick rocks. Triumph needs to figure outthat the small mom and pop shops are what are keeping them alive. I would have never goine to the brand if it wasent for the shop i stumbled into.
14 America LT 19" EMGO Turnouts AI removed
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Re: Dealer crushed by Triumph
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Loquacious
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Loquacious
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The Mom and Pop shop is WHY I bought my Triumph. Sadly, they closed their doors the following year. The Triumph/
Ducati line was picked up by a multi-line marketer (Honda, Vespa, Guzzi). I get better attention from the local Toyota and Chevrolet dealers. The Yamaha dealer handles anything I can't, which so far has only been mounting tires and rejetting - because they have a Dyno.
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Re: Dealer crushed by Triumph
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Learned Hand
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Local Hondayamakawa dealer will not touch my Triumph for any repairs, tires or brakes. Will do inspections. 
Last edited by AngusPT; 08/18/2015 4:58 PM.
Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Loquacious
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Loquacious
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Triumph Kawasaki BMW Can Am Spyder ATVs, snowblowers that is the Ottawa dealer, Ducati and KTM with Triumph in Toronto and Montreal. (Ducati jumped ship when local dealer picked up BMW siting not enough showroom space) Not sure how a dealer can survive on one brand unless nothing else is sold in the area. Too bad Triumph is trying to be the bully on the block it might cost them in the long run.
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Re: Dealer crushed by Triumph
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Learned Hand
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Quote:
I assume what you said was Triumph wants him to be a Triumph only shop? Did they sell more than 100 Triumphs a year?
Not even close in this area, but, still solidly above other franchises, demanded $70,000 worth of changes and marketing.
Warren
04 Caspian Blue and Silver America
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Re: Dealer crushed by Triumph
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Fe Butt
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Fe Butt
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Haven't talked to Hermy this summer, I wonder what kind of crap they may be pulling with him. His place isn't very big and he sells BMW and Triumph. His parents started with Triumph in 1959 if I remember right and sold them until they stopped importing them here. When it was still a small shop (liked it better back then) Herm Sr. still had the last 2 brand new bikes on the floor that he never sold. They had tags on them and the first one you came to said "more than you can afford" on it and then the next bikes tag read "even more". I hope Herm Jr. can stay with the brand.
I learned all I need to know about life by killing smart people and eating their brains.
Eat right ,Exercise ,Stay fit, Die Anyway!
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Re: Dealer crushed by Triumph
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Adjunct
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Adjunct
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Ducati is doing the same thing to my local dealer in Michigan,Indian/Victory also are going up scale. They teach Harley marketing in college marketing courses now. Small brands can not compete with the big Jap brands on price, so they are trying to build up the mystique to cult status, image is everything in sales. Triumph may have just enough mystique to pull it off, but only time will tell.
Tin Man 2
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Re: Dealer crushed by Triumph
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Adjunct
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Adjunct
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went down to Roxboro and talked to Richard Fox. He said that most of the NC dealers will be gone soon and he won't miss Triumph. Their demands pushed him over the edge and he won't be told how to run his business. the good news is he will still take care of my bike !
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Re: Dealer crushed by Triumph
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Joined: Feb 2005
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Fe Butt
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Fe Butt
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Ah yes. In the "grand" tradition of "insightful" decision-making by the management of British vehicle manufacturers, we bring you THIS latest development!
Ever wonder why even Rolls-Royce and Bentley are now owned by The Hun, and why Jaguar and Land Rover are now owned by people who think cows are somehow sacred???
(...and don't EVEN get me started on the history of BSA, Vincent, Velocette, AJS, Matchless and scores of OTHER now defunct MOTORCYCLE marques)
Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
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Re: Dealer crushed by Triumph
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Joined: Nov 2009
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Loquacious
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Loquacious
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It is said of British based corporations that operate internationally they have a tendency to eat their young. They don't have an exclusivity in that club but as is expressed in social media it's trending.
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Re: Dealer crushed by Triumph
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Joined: Jun 2010
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Learned Hand
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Learned Hand
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Problem for Triumph in taking this direction is that it won't work for them.
Harley only sells essentially two bikes...Sportys and big twins....every models is a variant.
Triumph are trying to attract a wide range of motor cyclists with tastes running from racer through adventure bikes to custom.
Over here these are very different sorts of people...if you cater to one, you've lost the others.
And you have to be very good at image and at service too.... when I go in my HD shop I'm treated as an honoured guest......staff are knowledgeable and the coffees good.
In my local Triumph shop, its a multi franchise..I know more about the Triumphs they're selling than their salesmen do.
The coffee machine is broken and its nobody's job to fix it.
Doesn't inspire confidence, or even the wish to be there...just the desire to out as soon as possible......
Al
I took the Road Less Travelled.
Now where the ****** am I?
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Re: Dealer crushed by Triumph
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Joined: Feb 2005
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Fe Butt
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Fe Butt
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Quote:
Problem for Triumph in taking this direction is that it won't work for them.
Harley only sells essentially two bikes...Sportys and big twins....every models is a variant.
Triumph are trying to attract a wide range of motor cyclists with tastes running from racer through adventure bikes to custom.
Over here these are very different sorts of people...if you cater to one, you've lost the others.
And you have to be very good at image and at service too.... when I go in my HD shop I'm treated as an honoured guest......staff are knowledgeable and the coffees good.
In my local Triumph shop, its a multi franchise..I know more about the Triumphs they're selling than their salesmen do.
The coffee machine is broken and its nobody's job to fix it.
Doesn't inspire confidence, or even the wish to be there...just the desire to out as soon as possible......
Al
Yes, the incidences of potential purchasers of Triumph's wares in one of those multiple brand superstores, and ESPECIALLY if many of the other brands sold there are from Japan, and with the sales force seeming knowing less about the Triumphs than the customer, IS a very frequent one it seems, Alan.
There also seems to be less of an occurrence of this when the other brands sold in such an establishment only come from Europe, i.e., BMW and Ducati.
And regarding the whole "Harley" thing...
I think their success in the market place might be based a little less on the idea that H-D sells only cruisers and that their sole brand "boutiques" have better coffee and perhaps friendlier and a better informed sales staff due to carrying less an array of various other "genres" of motorcycles, but probably more to the thought that "when you purchase a Harley-Davidson, you're also buying into a lifestyle", and a "lifestyle" clearly defined by solely being seen riding a cruiser, and in addition to all the OTHER little "lifestyle" crap and the idea of "Heritage" that The Motor Company has been SO good at touting to the public for years and years.
(...and of which even though Triumph CAN to some degree claim some of that "Heritage" concept for themselves and of which probably DOES help sell a large percentage of their product, I think STILL falls far short of being as successful a marketing ploy as it does for H-D)
Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
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Re: Dealer crushed by Triumph
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Monkey Butt
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Monkey Butt
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Triumph says they made 54,000 units last year. Then they talked about 1300 units in India for the first year and Brazil is going good. I wonder if Triumph sales in the US are dropping but they are being maintained in other countries.
The reason I asked about how many bikes do they or did they sell is numbers. We have at last count about 250 dealers in the US. Most dealers I have talked with sell under 100 bikes a year. So if we gave it a seat of the pants average at 75 that would be 18,750 units in the US.
Victory sells about 20,000 bikes a year so could be comparable to Triumph in numbers. I see so many more Victory bikes than Triumph. Maybe its my location that makes a difference.
I started a thread a bit ago about new Triumphs like 2014 new buyers. We are not getting any meaningful numbers for new members on new bikes.
I rambled about all that to say I think Triumph needs a dealership with a very prominent Triumph presence letting folks know its iconic and cool to own one. But if they make about 1200 bucks per bike on a sale and sell 100 bikes they would be broke real fast.
I try to aggravate one person a day. Today may be your day.
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Re: Dealer crushed by Triumph
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Learned Hand
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Learned Hand
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I think they just don't understand the cruiser market.
E.G. the Thunderbird LT I bought.....it sounds like a bag of nails if you ride with an open face helmet ( even allowing for the specific problems of mine) especially if you use the screen.
I'd bet the development riders wore full face hats and never noticed.
When I tried to explain to my dealer that as a replacement bike I didn't actually want to ride a racer style bike, they just looked at me with blank incomprehension.
They don't get it.....cruiser style bikes are not where they're at.
Al
I took the Road Less Travelled.
Now where the ****** am I?
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Re: Dealer crushed by Triumph
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Monkey Butt
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Monkey Butt
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I really liked the look of the T-birds but after test riding them they couldn't get me off my Victory. But my 790 Americas brought me a ton of joy.
I try to aggravate one person a day. Today may be your day.
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Re: Dealer crushed by Triumph
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Joined: Jan 2005
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Monkey Butt
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Monkey Butt
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Quote:
Triumph says they made 54,000 units last year. Then they talked about 1300 units in India for the first year and Brazil is going good. I wonder if Triumph sales in the US are dropping but they are being maintained in other countries.
The reason I asked about how many bikes do they or did they sell is numbers. We have at last count about 250 dealers in the US. Most dealers I have talked with sell under 100 bikes a year. So if we gave it a seat of the pants average at 75 that would be 18,750 units in the US.
Victory sells about 20,000 bikes a year so could be comparable to Triumph in numbers. I see so many more Victory bikes than Triumph. Maybe its my location that makes a difference.
I started a thread a bit ago about new Triumphs like 2014 new buyers. We are not getting any meaningful numbers for new members on new bikes.
I rambled about all that to say I think Triumph needs a dealership with a very prominent Triumph presence letting folks know its iconic and cool to own one. But if they make about 1200 bucks per bike on a sale and sell 100 bikes they would be broke real fast.
Remember that a lot of the Triumphs sold are sport bikes and naked sport bikes. Certainly not all cruisers, so they may be less noticeable to us cruiser riders. Victory, on the other hand, is all cruisers.
We all like to think of ourselves as rugged individualists. But when push comes to shove most of us are sheep who do what we are told. Worst of all, a lot of us become unpaid agents of whoever is controlling the agenda by enforcing the current dogma on the few rugged individualists who actually exist.
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Re: Dealer crushed by Triumph
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Joined: Jan 2007
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Loquacious
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Loquacious
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I always hoped that Triumph would focus their marketing on a performance heritage, make sure every dealer had a top notch trained mechanic on staff and keep making the retro line for us old folk.
I'm not paying $40 for a T-Shirt.
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Re: Dealer crushed by Triumph
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Monkey Butt
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Monkey Butt
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I think they will always make the Bonneville. Not so sure about Speedmaster and America.
One would think there would be 100,000 of our bikes running around out there. I may see a few a year. Maybe they are out west or up north.
I try to aggravate one person a day. Today may be your day.
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Re: Dealer crushed by Triumph
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Joined: Jun 2009
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Loquacious
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Loquacious
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Quote:
I think they will always make the Bonneville. Not so sure about Speedmaster and America.
One would think there would be 100,000 of our bikes running around out there. I may see a few a year. Maybe they are out west or up north.
They make the Bonnevilles in Thailand as we know Ron.The dealer here said they make some parts ,engine ,etc. for the Speedmaster and America but not complete bikes.I don't know what that tells us but the speedy and America Rocket.T-bird aren't imported to Thailand ATM.
Dinosaur.
"Oh Man I only ride 'em.I don't know what makes 'em work". Donald "Oddball" Sutherland
"Don't let the bastards get you down". Kris Kristofferson
"I am only paranoid because everyone is against me". Larry [Frank Burns] Linville
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Re: Dealer crushed by Triumph
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Check Pants
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Check Pants
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Nope, Ba s and Speedy s are rare in the Pac NW too. Harley is the one to beat if you want to be big time.
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Re: Dealer crushed by Triumph
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Loquacious
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Loquacious
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My local Triumph dealer in Australia.50 miles away closed.It was Honda/Triumph/Harley and BMW I think.
I heard Harley didn't want Triumph with it.Now I wonder if it was maybe the other way round?
Dinosaur.
"Oh Man I only ride 'em.I don't know what makes 'em work". Donald "Oddball" Sutherland
"Don't let the bastards get you down". Kris Kristofferson
"I am only paranoid because everyone is against me". Larry [Frank Burns] Linville
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Re: Dealer crushed by Triumph
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Loquacious
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Loquacious
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I may be a heretic for saying this on a America/Speedmaster forum, but what attracted me to Triumph (again) was the 790 motor. I was looking for something smaller, nimble and simple. The only reason I looked at the America/Speedmaster was that at 6'2"/230#, they fit me better. I liked the Silver/Graphite on the America better than the Speedmaster colors, so here I am. The dealer carried Triumph, Ducati and Royal Enfield. The lone salesman had been there for years and it was one of his Triumphs that you saw parked out front. The Parts/Service Department faced the showroom and the whole operation felt like a motorcycle shop. Emphasis on motorcycle (even thought they had a large inventory of accessories).
I wish I saw more Triumphs on the street. The motomags rate them highly. But here, the (only) dealer relegates them to a separate building. To get there, you have to pass by probably 125 Honda motorcycles, a row of ATVs, a display of generators and through a hole in the wall that unless you were a regular, you wouldn't know led to another showroom. There you'll find a dozen or so Triumphs blended in with maybe 2 Guzzis, 25 Vespas and a handful of Syms. Back in a dark corner, you'll see maybe 6 T-shirts ranging from S to L and priced at $40 each. Maybe a dozen assorted pieces of chrome and the same set of dusty tank pads that have been on the rack for years. This is their entire Triumph "experience" to support Triumph's line of cruisers, retro's, sportbikes and tourers. If you go back there to look, you'll have a solid 15 minutes before the most junior salesperson wanders in - which makes me wonder if there's a major difference in the commission paid on the sale of Honda vs. the other brands. Usually she (not trying to be sexist here) knows zilch about motorcycles and goes into the standard "Oooh, you'd look good riding that. Do you ride a motorcycle now?" BS. C'mon, I'm almost 60 and you're maybe 20. That s#it doesn't work anymore! That's one of my bikes in the parking lot and do you think I'm carrying this helmet just to look the part? Really?! If I were a new (or returning) rider looking for a motorcycle, I wouldn't even give Triumph a second thought. And I live in a city of over 1 million people and year round riding weather. I actually wish this dealer would drop the Triumph line because they don't give it any respect. I'd rather see Triumph being sold by the small independent high performance/repair shops.
Okay, rant over. Are you listening Mr. Bloor?
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Re: Dealer crushed by Triumph
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3/4 Throttle
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3/4 Throttle
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Our problem here in Tulsa is getting a good dealership and being able to keep it.Too many shops have sold Triumph and then later on closed.
Our local shop doesn't even carry parts and only a few accessories,T-Shirts.Poor sales department and getting any work done is a big pain!Two weeks to get my first 500 mile service on my Tiger 800,no one should have to wait that long.These Triumph dealers need a good group of both sales and service people.Your experience buying the bike and how your treated after the sale should be their top concern.
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 Re: Dealer crushed by Triumph
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Oil Expert
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Keith
Houston
Ridin'Texas
'04 Speedmaster
AI removed, Pingle, UNI Filter, 1 shim, straight-through slash-cut TORs, Stage 1 DynaJet, 140 mains, 3 turns, 16/42 final drive, 115K
2020 T120 Black
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Re: Dealer crushed by Triumph
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Bar Shake
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Bar Shake
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Quote:
https://www.linkedin.com/pub/jessica-giesen/7/195/583
Does this tell us anything?
What the...Triumph has a lawyer and former Ralph Lauren employee as their marketing director? That says a lot right there. 
"Catching a yellow jacket in your shirt at seventy miles per hour can double your vocabulary" Author unknown
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Re: Dealer crushed by Triumph
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Oil Expert
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Keith
Houston
Ridin'Texas
'04 Speedmaster
AI removed, Pingle, UNI Filter, 1 shim, straight-through slash-cut TORs, Stage 1 DynaJet, 140 mains, 3 turns, 16/42 final drive, 115K
2020 T120 Black
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Re: Dealer crushed by Triumph
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I was actually trying to remember that just within the last few years Triumph had hired a former HD executive for some high-level position here in the U.S., and maybe they did, and he's already gone.
But Ralph Lauren and Versace marketing translates to motorcycle marketing again HOW?
They definitely think they're going after the high-end luxury upwardly mobile/affluent youth. That kind of marketing strategy is certainly not going to work for the majority of small motorcycle shops I know of, and if they insist on taking the "boutique" approach without increasing unit sales NOBODY can survive in a business like that.
These bikes aren't good enough to command the prices that approach would have to entail.
I'd love to own a Trophy SE, but to put one side-by-side with an R1200RT? I think the RT is going to continue to sell quite well.
Ducati might could make a marketing strategy like that work, but they're too smart to take that gamble, and rightfully so. Moto Guzi is another up and coming marque that could market that way, but they're never going to sell a lot of motorcycles that way.
Indian is, and will continue to.
Triumph is only pretending if they think they can play in that league.
Keith
Houston
Ridin'Texas
'04 Speedmaster
AI removed, Pingle, UNI Filter, 1 shim, straight-through slash-cut TORs, Stage 1 DynaJet, 140 mains, 3 turns, 16/42 final drive, 115K
2020 T120 Black
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Re: Dealer crushed by Triumph
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Joined: Jan 2007
Posts: 3,467 Likes: 3
Loquacious
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Loquacious
Joined: Jan 2007
Posts: 3,467 Likes: 3 |
Quote:
Quote:
https://www.linkedin.com/pub/jessica-giesen/7/195/583
Does this tell us anything?
What the...Triumph has a lawyer and former Ralph Lauren employee as their marketing director? That says a lot right there.
Well she was in the Skydiving Club at University of Wisconsin.
On a scarier note, LinkedIn says that my profile matches an open managerial position. They're really in trouble.
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