 Triumph has outperformed the world
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Well Motorcycle News headlines (page 7 if you are interested - don't publish everything on the website cos they want you to buy the paper) The Triumph Facts 2008 profits up by 16% 90% of sales were exports UK market share up to 12.8% Sales of Bonnevilles in the UK have doubled in the past 12 months Daytona and Street Triple top selling models in the UK Rocket III Classic and Rocket III Touring sell least in the UK. MCN awarded them Manufacturer of the Year! Still a niche brand but getting stronger!  
One day as a tiger is worth a thousand as a sheep
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Re: Triumph has outperformed the world
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That's really quite wonderful isn't it. A tribute to vision and execution.
Do they give actual unit and dollar sales and market share %s.
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Re: Triumph has outperformed the world
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Learned Hand
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Re: Triumph has outperformed the world
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Just shows how smart we all were (and are) back in the day........
In Between the Dark and the Light..
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Re: Triumph has outperformed the world
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A well-deserved award. 
2013 Speedmaster Matte Black
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Re: Triumph has outperformed the world
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Stickman Yogi
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Stickman Yogi
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I'm grooving on this news... makes me even more groovy!!
Live to love, love to live.
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Re: Triumph has outperformed the world
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Quote:
That's really quite wonderful isn't it. A tribute to vision and execution.
Do they give actual unit and dollar sales and market share %s.
Sorry Bill can't give you that data but they published the actual unit sales in the UK 2009 which are as follows:
Daytona 770
Street Triple 769
Tiger 734
Sprint ST 720
Street Triple R 712
Bonneville 632
Speed Triple 570
T100 408
America 354
Thunderbird 239
Speedmaster 218
Thruxton 166
Rocket III 134
Scrambler 132
Rocket III Clasic 114
Rocket III Tour 69
UK market represents approx 10% of total sales.
One day as a tiger is worth a thousand as a sheep
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Re: Triumph has outperformed the world
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Loquacious
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Obviously, sport bikes rule in UK. Cruisers, apparently, are not too big in England.
Bob
2005 America, 904cc - sold. 2014 Trophy SE.
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Re: Triumph has outperformed the world
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Monkey Butt
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Monkey Butt
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Quote:
UK market represents approx 10% of total sales
That would mean they are now selling 70,000 bikes a year. I don't think so? The U.S. dealers are down for the most part.
They are growing though. One would think the UK would buy more bikes built in the UK. Is Harley a big seller there?
I try to aggravate one person a day. Today may be your day.
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Re: Triumph has outperformed the world
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Joined: Nov 2008
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Complete Newb
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Complete Newb
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I would love to see Triumph compete once again in AMA and road race events. If they would win there, they'd win more in the showrooms. I still get bikers ask "Who makes that?". Of course usually younger guys. A big thumbs up Triumph!!
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Re: Triumph has outperformed the world
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Quote:
Obviously, sport bikes rule in UK. Cruisers, apparently, are not too big in England.
Yes that is true but the sales of Thunderbird after only 3 months is interesting. Also the Bonneville variants account for about 1700 sales.
One day as a tiger is worth a thousand as a sheep
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Re: Triumph has outperformed the world
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Learned Hand
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Learned Hand
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Quote:
Obviously, sport bikes rule in UK. Cruisers, apparently, are not too big in England.
I would say more owners in the UK us motorcycles as their primary source of transportation. Also a sport bike is easier to filter (split the lane) with during those morning and afternoon commutes.
When I was in London in 2005 I don't remember seeing anything other than sport bikes, and there were lots of them. Motorcycles back then didn't have to pay the 5 pound fee for driving in London like anyone in a car did.
Tom
Those who would give up essential liberty to purchase a little temporary safety deserve neither liberty nor safety.
Benjamin Franklin, US author, diplomat, inventor, physicist, politician, & printer (1706 - 1790)
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Re: Triumph has outperformed the world
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70,000 isn't a vrazy number- i remember 44,000 several years ago. Maybe it's 50 or 60 - that's still pretty good.
I also remember someone posting global numbers years ago (maybe thanassis) and the big players numbers were staggering (a million hondas?). Our favorite brand has lots of room to grow!
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Re: Triumph has outperformed the world
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Joined: Aug 2009
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Loquacious
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Loquacious
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Quote:
Obviously, sport bikes rule in UK. Cruisers, apparently, are not too big in England.
Yes, and a lot of them are bought by weekend warriors.
Speaking as a weekend warrior myself. (can't get ladders, tools, materials and paperwork on an America and not get pulled)
Too old to die young, too ugly to leave a good looking corpse
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Re: Triumph has outperformed the world
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Joined: Jan 2006
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Monkey Butt
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Monkey Butt
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Quote:
70,000 isn't a vrazy number- i remember 44,000 several years ago. Maybe it's 50 or 60 - that's still pretty good.
I also remember someone posting global numbers years ago (maybe thanassis) and the big players numbers were staggering (a million hondas?). Our favorite brand has lots of room to grow!
I don't think they are even close to 50,000 bikes a year. We will never know as they don't release their numbers.
I try to aggravate one person a day. Today may be your day.
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Re: Triumph has outperformed the world
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Joined: Jan 2005
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Learned Hand
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Learned Hand
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Quote:
Quote:
70,000 isn't a vrazy number- i remember 44,000 several years ago. Maybe it's 50 or 60 - that's still pretty good.
I also remember someone posting global numbers years ago (maybe thanassis) and the big players numbers were staggering (a million hondas?). Our favorite brand has lots of room to grow!
I don't think they are even close to 50,000 bikes a year. We will never know as they don't release their numbers.
well i found some number...
The Triumph Group announced sales of 37,400 units in the financial year ending 30 June 2006. This represented a growth of 18% over the 31,600 produced in 2005.
web page
Figures filed with Companies' House yesterday showed that in the year to June 30, 2008, Triumph's operating profits had risen by 16 per cent to £14.57m.
Turnover soared by 29 per cent, to £284.56m.
The company, which this week launched its 16th model, sold 48,929 bikes in the same period – up 19 per cent on the previous 12 months... web page
you really sound like you want triumph to fail?????
Ed 
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Re: Triumph has outperformed the world
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Fe Butt
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Fe Butt
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Nah, I don't think Ron "wants Triumph to fail", there Ed. If I may be so bold as to speak for him here(yeah, yeah, I know...what's so friggin' unusual about doin' THAT "for" people round here, huh?!   ), I THINK Ron just kind'a gets a little put off sometimes by some of the "Rah-Rah" stuff in the world, and feels that some of the "Triumph-centric" viewpoints sometimes expressed at this website often seem to verge on the similarly inclined and well known phenomenon which many people out there share that "there's no other motorcycle worth owning in all the world than a Harley-Davidson". (and if I'm wrong here, I know Ron will correct me...'cuz I DO KNOW for SURE that just like ME, our friend in San Antonio and ALWAYS a most welcome guest to the SWTF, isn't shy about expressing his opinions...RIGHT RON???!!!) 
Yep! Just like a good Single Malt Scotch, you might call me "an acquired taste" TOO.(among the many OTHER things you may care to call me, of course)
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Re: Triumph has outperformed the world
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Well spotted Ed In point of fact every company has to publish it's accounts and if you are interested you can buy them from a govenment website and get a detailed balance sheet and profit and loss statement www.companieshouse.gov.ukJohn Bloor isn't doing so well on the old house building front though!  Trouble is there are no fins on them suckers eh Dwight! You were right all along old buddy   Garding against being Triumph Centricity is fair enough. I hate all unmodified stock pipes and I'm not too keen on well erm...I know Triumph underwear www.triumph.com then again I do like that very much no very very much so I confess I am a Triumphaholic and I just can't get enough  It is great to see and it is a pleasure to ride the strong niche brand that is a Triumph in every sense! 
One day as a tiger is worth a thousand as a sheep
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Re: Triumph has outperformed the world
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Joined: Dec 2006
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Nice research guys, and at a time of a global downturn and spending less. I agree about the raa raa business too. Great Triumph is doing well but sometimes (and I've been one of em) you see this feeding type frenzy of patting Triumph on the back, whilst at the same time they won't replace a faulty but totally overpriced ignitor.  (Bad Triumph) Yep, we need guys to put things back into perspective.  thanks for the info though. Quoting stats like these to fellow riders of different brands is always fun 
Staintune Pipes, K&N Pods, 45 pilots, TBS needles and 145 mains.
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Re: Triumph has outperformed the world
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Ok, in 2008 HD was some 300,000 units, Honda was an astounding TEN MILLION! Lots of room for Triumph to grow. To be honest though the bulk of hondas sales are in asia and probably very small machines. The average $ value is about 10% of the north american average. Both honda and hd will be well off their north american numbers in 2009. http://world.honda.com/investors/annualreport/2009/pdf/2009-page18-23.pdf for the honda numbers
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Re: Triumph has outperformed the world
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Monkey Butt
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Monkey Butt
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I was just commenting on the math. The guy said the UK is 10% of sales. Do the math. He was wrong. Or something is wrong. If it makes you happy I am happy for you. It doesn't make me unhappy to have a Triumph that makes 30k or 50k bikes. I still like my bike just fine. In the year to June 08 they sold 48,000 before this recession. Using the numbers posted with 6,700 in the UK making 10% they would sell 67,000 this year. That is about a 35% increase 08 to 09. I couple that with Pure-Triumph in GB and Florida tanking and am left wondering why. I do not believe they built 67,000 units in the last 12 months with reduced demand. If they did build that many I am happy for Mr. Bloor, he seems to be a nice guy. I don't know how the numbers have a bearing on my ra! ra! meter for Triumph though. I already like them. And I don't hate them for it I think the UK is responsible for a bigger market share than he reported. But just in case they did ship over 60,000 bikes outside of GB in the last 12 months I will do a for you. Now, is your branded oversensitive butt feeling better now!
I try to aggravate one person a day. Today may be your day.
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Re: Triumph has outperformed the world
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Joined: Jan 2009
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I live in the sun downunder
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I live in the sun downunder
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No wonder Triumphs profits are up.
The profit they make on spares in Ausralia would feed a 3rd. world country for years.
FrankW
Ex Speedmaster rider, went to the Dark Side now riding an America.
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