Bonneville America Forums Forums Off Topic Discussion Forums Lounge Triumph Dealer Network

We are seeing Triumph producing some awesome bikes latterly just looking at the hype the Tiger has cause confirms they are on the right track. However I cannot help asking myself is there dealer network letting them down. We find most Triumphs being sold as a piggyback of another make of bikes. The Triumphs seem to then take a back space in the dealership. So will we see more Triumph only dealers being introduced in the next couple of year taking Triumph to a whole new level in the marketplace?

That would really depend on what the dealer wants to do with the line. It is unlikely that Triumph alone can support a larger dealer unless they are wildly popular in a 12 month per year riding climate. There may be exceptions.

A good example is Pure Triumph in Fort Lauderdale. Very large super well run dealer on Route 1 at the beach. They just took on Ducati, I think, and barely got by on just Triumph. You can imagine the rent, insurance, utility payments, workers comp etc. You have to sell a lot of bikes to make money.

20 bikes for Triumph in a month is a lot! Figure $1,000 per bike. $20,000 per month on sales is a drop in the bucket when supporting a big building and staff. + you have to do it every month!

I think Triumph and individual dealers could both do more to improve their visibility.

In 2005 before I got my Speedmaster I was completely unaware that Triumph was making bikes again. Now two years later, I see Triumphs out & about pretty commonly. Yet we still get those questions from many people - bikers included - about Triumph.

Here's a tip Triumph: crack open the wallet and show up at the annual motorcycle shows. Your absence is unacceptable for a major brand.